WELCOME TO YOUR FIRST
PROGRAMMATIC 
AD BANNER CAMPAIGN
16 FORMS OF BANNER
      ADVERTISING TO
  ACCURATELY REACH:
  • Users who are actively reading content relative to your market
  • Audiences based on buying intent or past purchases
  • Users by age and gender
  • Existing customers or past visitors to your site
PRICES STARTING AT $4475
25% OFF YOUR
    FIRST CAMPAIGN!

Benefits of Programmatic Adverts

Keyword Contextual

Tell us the keywords or phrases which are important to your business and granularly target content that is most relevant. Connect with users as they read web content that’s directly related to what you’re selling, with the precision and accuracy of search advertising. Selling parmesan cheese? Choose 20 keywords centred around Italian recipes and reach consumers as they select ingredients.

Placement Targeting

Placement targeting lets you put your message in the best place for your business. You can also pinpoint relevant pages on certain websites when combined with Keyword Contextual targeting. If you sell tulip bulbs, for instance, you might choose a gardening website (placement targeting) and then let ad technology find pages on that website that discuss tulips (keyword contextual).

Demographic Targeting

If your ideal customer has a particular age range or gender bias, you can use demographic targeting to find the people most likely to be interested in your products or service. For example, if you are selling expensive make-up, it will not be something young men are likely to buy. We can then refine the targeting to women 30+ to exclude people out of that audience.

Third Party Data

Third Party Data has opened up a whole new way of targeting digital campaigns. There are limitless opportunities to select the perfect target audience. You can now base that decision on an individual’s buying intent, past purchases, interests, lifestyle or comprehensive demographic data. Companies such as Mastercard, Experian and Oracle are examples of data providers.

0.2 seconds!

That’s how long it takes a programmatic ad to appear

Programmatic advertising has now become the most popular form of online advertising. Why? Because it works.

The key characteristic is the speed at which two things happen (all in just one fifth of a second).

Firstly, machines and algorithms buy ads in real time. The algorithm calculates the worth of an individual the instant a webpage is visited. It then bids on behalf of an advertiser and if successful, it wins the right to display the ad.

Secondly, what ad gets displayed depends on what is known about the user, normally determined by their browser history.

stopwatch

Other Targeting Types

View-ability

Language

Age and Gender

Day & Time

Browser

Device

Video Targeting

Brand Safety

Connection Speed

Carrier / Isp

Geographic

Environment

  • Tom Anderson
    Tom Anderson ASSOCIATE DIRECTOR

TOP TIP FROM A MAN AT THE TOP

“Always plan your online advertising campaign with a side order of Re-Targeting. In my opinion EVERY online banner campaign should have an element of Re-Targeting included. It’s the most powerful and at the same time most economical form of advertising there is. Most online purchases require the visitor to conduct some kind of research before making a commitment. Re-Targeting allows you to display banner ads elsewhere on the Internet after they leave your site. Our strategy is subtle and unobtrusive and the results are always great.”

Tom

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